Low attention advertising processing in B2B markets
نویسندگان
چکیده
منابع مشابه
Collaborative Markets in B2B Relationships
22 Supply Chain Forum An International Journal Vol. 12 N°3 2011 www.supplychain-forum.com Stefano Ronchi Department of Management Engineering, Politecnico di Milano, Italy [email protected] Since about 2000, relationships among firms within the supply chain have been changing in order to face new threats and opportunities that have arisen from web-based technologies. In the literature, t...
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ژورنال
عنوان ژورنال: Journal of Business & Industrial Marketing
سال: 2007
ISSN: 0885-8624
DOI: 10.1108/08858620710773477